Friday, February 11, 2011
The Man Your Man Could Smell Like
Old Spice with Isaiah Mustafa
Website: HERE
YouTbe Channel: HERE
The latest Old Spice commercials have to be the most successful advertising campaign of the last 10 years, 'The Man Your Man could Smell like' is already legendary on the internet and has been parodied by many people already. The Original commercial has 29.5 million views on YouTube alone. The advertisements follow a simple idea that Isaiah Mustafa plays this ultra cool, smooth and debonair manly man that is irresistibly charming and stating that any Man could be like him if they used Old Spice Body Gel, ending with the tag line "Anything is possible with Old Spice"
They even managed to film 100+ response to questions people sent in to Isaiah to answer while playing his character. Answering questions from people on Reddit, Facebook, Twitter and even Celebrities.
The commercials are cleverly written, delivered flawlessly and coolly by Isaiah and edited with clever CGI transitions that make the commercials all the more memorible. Old Spice really hit a home run with this campaign and it'll be a long while before any other advertising team come up with anything more lucrative and creative.
Due to the amazing success of the Old Spice commercials the team won the grand Jury prize at the Cannes Lions International Advertising Festival and even a Daytime Emmy Award in Advertising.
Here are all the Old Spice Commercials Starring Isaiah, I'll be sure to update it regularly
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